Sprocket Web Design

This is a three part article that takes a look into some ideas for content selection, weaknesses in traffic generation, and writing for a special purpose. Looking around at the blogs done by small businesses I have noticed a few things that could use some improvement. I will use Ceramic Notions.com as my example for this three part article to provide some tips when creating a blog for your business.

Part 1: Content Selection

Choosing topics can be tricky for those new to blogging. On the Ceramic Notions blog, there is an article titled, “Update from Afar”. In this article, the owner mentions that due to military deployment and financial issues, they may need to close the doors. I could instantly see that the owner needed some advice. First, I would not suggest using your blog to promote the “Personal Life” of your business. Some things should not be put directly in front of your customers. The other problem you might run into is chasing away customers, or convincing them to wait for the liquidation sale. Instead, use the blog to promote something that will remind your customers why they need you.

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