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If you have dealt with a web designer in the past, chances are they wanted all the content such as pictures and text done before they would start on the website. As a web designer myself, I have to say it makes the job a lot easier. Traditionally, web designers are just that. They build websites. They are not responsible for creating content on your website. They are not experts in your field, and so it makes some sense as to why they prefer not to create content about your field. What you really should be looking for is a copywriter.
The difference between a copywriter and a web designer is that web designers typically deal with the back end of your web site. They are the ones that deal with code, layout, and keeping a site user-friendly. Copywriters on the other hand write content such as articles, item descriptions, etc. So where do you go from here?
Copywriters can be found in numerous places on the internet. These are people that specialize in writing articles that not only make sense to humans, but to search engines as well. A good resource is www.getafreelancer.com. If you visit that site, and look at the copywriting jobs, you will begin to see a pattern. "x" number of articles for $"y" on subjects that will be given at "z" intervals. A lot of times the prices range from $2 per article to $5 per article. This allows your business to use articles as needed to bring more content to your site. There are also jobs that require product descriptions for 1000 products by a set date. This makes it a lot easier on you. Another alternative to this is to find web designers that offer copywriting services. They are few and far between, but can be worth it depending on the task at hand. Some designers may not post that they offer these services, so if you already have a designer, you may ask them if they are able to provide you this service for an extra fee. The is still a lot of information about there about copywriters, but hopefully this is enough to get you started and explain why your web designer may not be thrilled about creating content for you. |