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In a crashing economy, sometimes who you partner with can help a lot. This article isn't so much about Google offering free bailouts, but about how what you use and how you use it can make a big difference. I know that I'm not the first to post a guide on using Google Apps, but I want to share some of the ways I use it to keep my business flowing smoothly. The key services that I use are the Start Page, Mail, Docs, Calendar, Sites, Reader, and Talk. The start page is great because it gives me the chance to add different parts to my page and keep up on everything from one standard screen. So let's begin on how my business processes flow through Google Apps. |
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Part 3: Goal Oriented Blogging In parts 1 and 2, we looked at a blog for Ceramic Notions and figured out how we could change his blog for the better. We looked at an example of what not to do, and tried coming up with ideas for what to write about. For this part, we will look into writing blogs to help your website or business achieve a certain goal. |
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Part 2: Weaknesses and How to OvercomeIn thfe part 1, I discussed choosing topics to write about that would be more beneficial to providing information to customers and search engines. This part will discuss different weaknesses, how to find them on your site, and how to fix them. I will continue to use the Ceramic Notions Blog as an example. Blogging can be very important to small businesses, and content needs to be written in a way that both customers and search engines can understand. When search engines rank your site, they are looking for information. Primary information are subjects covered, links to the site, and age of the domain. Since search engines want to provide the best information on “ceramics” whenever a user searches for that term, it makes sense that a site that mentions “ceramics” 1000 times has more information about ceramics than a site that only mentions it 10 times. |
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This is a three part article that takes a look into some ideas for content selection, weaknesses in traffic generation, and writing for a special purpose. Looking around at the blogs done by small businesses I have noticed a few things that could use some improvement. I will use Ceramic Notions.com as my example for this three part article to provide some tips when creating a blog for your business. Part 1: Content Selection Choosing topics can be tricky for those new to blogging. On the Ceramic Notions blog, there is an article titled, “Update from Afar”. In this article, the owner mentions that due to military deployment and financial issues, they may need to close the doors. I could instantly see that the owner needed some advice. First, I would not suggest using your blog to promote the “Personal Life” of your business. Some things should not be put directly in front of your customers. The other problem you might run into is chasing away customers, or convincing them to wait for the liquidation sale. Instead, use the blog to promote something that will remind your customers why they need you. |
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 If you have dealt with a web designer in the past, chances are they wanted all the content such as pictures and text done before they would start on the website. As a web designer myself, I have to say it makes the job a lot easier. Traditionally, web designers are just that. They build websites. They are not responsible for creating content on your website. They are not experts in your field, and so it makes some sense as to why they prefer not to create content about your field. What you really should be looking for is a copywriter.
The difference between a copywriter and a web designer is that web designers typically deal with the back end of your web site. They are the ones that deal with code, layout, and keeping a site user-friendly. Copywriters on the other hand write content such as articles, item descriptions, etc. So where do you go from here? |
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